The two day exhibition will take place at ExCeL London.
How big is Skills London?
With around 200 exhibitors across 10 zones and a footfall of more than 30,000 visitors, Skills London is enormous.
Skills London is open to visitors for two days.
Friday is aimed at organised groups from secondary schools (year groups 11 - 13) and colleges, attending in staggered time slots giving everyone a chance to try the interactive features.
Saturday is aimed at organised groups, families, friends, individuals and other people working with young people.
- Friday 16 November 9.30am – 4pm
- Saturday 17 November 9.30am – 4pm
- Business and Public Sector Employers
- Further Education Colleges
- Sector Skills Councils
- Training/Work Based Learning Providers
- Universities and High Education Institutions
- Charities and Advice Bodies
The event features distinct zones to make it easier for exhibitors and visitors.
- Business & Finance
- Campus, Education & Training
- Careers & Enterprise Hub
- Creative, Hospitality, Retail & Leisure
- Public Services, Health & Care
- Science, Technology, Engineering & Manufacturing
- Uni Street
How we attract visitors?
The event is promoted through schools, colleges, direct mailings and partner organisations. The visitor campaign is complemented by a PR campaign to all London media.
Strategic media partnerships are used to ensure the event receives coverage across print, broadcast and online publications.
Please see below a snapshot of the marketing campaign:
- 76,100 postcards distributed through the tube stations
- 256 double royal posters and 450 DLR cards on trains
- 100,000+ emails
- 4,000 telephone calls
- 125,000 + snail mail marketing
- 2250 followers through Twitter with a 11 million reach
- 53,418 unique visitors to website per annum
- 18,312 reach for the online videos
Who will visit?
Skills London is free to all visitors and attracts over 30,000 individuals to the event.
Focusing on visitors aged 15-24, Skills London ensures the audience are ready to make decisions about their future education, training and employment including apprenticeships.
Visitors on Friday predominantly attend in organised, pre-booked groups of year 11- 13 students from schools sixth forms and students from FE colleges. The Saturday is aimed at the general public including families and young adults looking for their next career move and for additional education and training opportunities.
Every school and college in London and every community and training organisation in London will be contacted.